When it comes right down to growing your personal training business, how much time are you really dedicating to marketing? This is important because if you’re not marketing your fitness studio a little bit everyday, then you’re missing out on a ton of new clients and income. Why is marketing so important? Because without it, no one knows you’re there.
Sure, you can get all your friends and family and even current clients to start a word of mouth campaign, which is very powerful by the way, but it may not be enough to sustain your studio.
Marketing your business has everything to with knowing who your services are for. Once you know who your target market is, you can create a marketing message that will speak to them directly. Take older, more mature adults for instance, this is a great market to cater to because they have specific needs that your training will help with. They want to stay healthy and in shape and they’ve got the money to do it. Same goes for new moms- they want to get back into their pre-pregnancy bodies as soon as possible!
To market your fitness studio online, start by creating a Facebook Fan Page for it. Then a Twitter account. Then a Google + account. Then a Yelp account… you get the picture. Sign your studio up for all of the major social networking sites and network. Let people know you’re there! Post before and after pictures of your best client transformations. Show the world what you’re capable. Give props to your clients when they meet their goals through Facebook and so on.
Invest in a nice looking website. One that is search engine optimized so that people can find your business online when they’re searching for “your city fitness studio”. You’ll end up getting lots of new clients just for that alone.
Record videos of yourself doing workouts and introducing clients that have made a big transformation. Videos are huge right now and it will help you get the word out about your business fast.
The best way to market your fitness studio is to get out there are start strategic partnerships with other local business owners. Strategic because you should aim to have some type of referral program going when you’re seen as someone of value to their business.
Start by going to local businesses that are closely related to yours, places like spas, salons (hair and tanning), healthy restaurants- heck you could even aim for chiropractors and cosmetic dentists. They’re all in the business of improving lives and instilling confidence, just like you. Come with a giving hand and offer to market their business for them.
Let them know that your clients are their potential clients and ask them if they have any coupons or something you can take and offer to your clients. Really talk them up and try to get clients for them. That way you can ask for help and it won’t feel so pushy. You can even offer them a free week at your studio. Hopefully, you’ve made friends with them by now so it’s your turn to ask them for a little help. Help others help you.